Customize for residential, commercial, remodeling,
Sales Strategy gives builders control of their buyer
pipeline. The ISS comprises four components that work
together to showcase a builders quality, service,
pricing, and credibility. It starts with the Builder
Performance Report which captures critical feedback from
the builders clients to provide direction for the
development of the other three components. Then the
Corporate Identity Brochure, Website, and Direct Mail
components are created with a consistent style and
theme. The Direct Mail Campaign is laser-focused based
on the results of the Builder Performance Report. With a
strong branding message created specifically for the
builders target audience, the ISS delivers a consistent
multimedia message to prospectskeeping the builders
buyer pipeline full.
Components of Integrated Sales Strategy.
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